Genius & Instructor Marketing Efforts

Promoting your course is a collaborative task between Genius and instructors to ensure the widest possible target audience reach and achieve highest sales, which is a Win-Win scenario. Remember your course success is our success. Having said that, here is what Genius and instructors may contribute with.

Genius Marketing Activities

• Genius marketing plan is constructed to promote the platform and maximize global awareness among online learners worldwide which benefits every instructor on the platform.
• Genius marketing strategy aims to increase the number of students on the platform through addressing online learners and exploring uncovered segments of learners who are still unfamiliar with online education to expand the potential addressable learners’ market.
• Genius supports instructors with their promotional needs if their course requires special marketing activities.
• Genius Instructor Free Campaign: will create a customized advertisement for every instructor’s course which will be posted on Genius social and professional media channels. Genius will also share your course advertisement link with you to share within your network.
• Genius Instructor Funded Campaign: if you would like a campaign that is tailored to suit your own market segments, Genius Marketing Team can help you by designing a professional marketing campaign that suits your course. This campaign can be funded by 5% of your total course sales.
• Furthermore, we would love to hear from you any creative marketing strategies that we can implement to help you promote your course, send us your ideas to Facebook messenger or [email protected]

Instructor Marketing Activities

• As per the course building instructions it would be great to create the course intro or promo video which will be used to promote your course with the advertisement. If you are unable to produce it, that is not an issue, we will create an advertisement for your course.
• You are encouraged to widely share your course promo or link within your social and professional networks, examples of those networks are, Facebook, Instagram, YouTube, Telegram, Twitter (X) and LinkedIn.
• Try to expand your network by joining groups and promoting your course on channels where your potential audience may exist, online education forums, groups, associations, or unions.
• If you are a teacher, your “word of mouth” is a very powerful marketing tool, so encourage your students, family, and friends to share with others is a great strategy too.
• If you deal with any educational centres, institutes, or schools where you teach physical courses (face to face), you can create online courses versions for the courses you deliver there, encourage the institution create an account on Genius, and upload your courses to their account, then direct students to enrol in the online courses. This saves all parties the effort of organizing the course to take place onsite, save travel expenses, etc. You also do not have to deliver the course numerous times; you only need to record it one time.
• What you can do to promote your course is not limited to his list, these hints are only examples. Please feel free to discuss with us your thoughts send us your ideas to Facebook messenger or [email protected].

Remember “Our Success is Your Success”.